Desiring to have whiter skin

I have a fair complexion but because of my undying desire of having whiter skin, I used different whitening soap, whitening lotion. I even took vitamin E for skin like Myra 400E. They say in just 2 weeks your skin is whiter. For years of using my skin still the same, brown complexion. I will never have white skin although my skin firmed in which it looks good. Basically, it is not me that has an undying desire to have whiter skin but all Filipino’s. I told my sister that my skin is whiter she just smiled a smile that has meaning, sigh. She’s not convinced I have whiter skin. It’s ironic some staying longer under the sun for sunbathing. For now, I still dreaming some changes happen in my skin- hope one day. Smile.